I've been a fan of Brian's thinking for some time. It's always so timely, effective and deeply researched.
As the advertising, marketing and PR world's are turned upside down by social media, I find 'Engage' to be an indispensable guide. It's one thing to know the new social landscape and another to understand how to navigate it, and that's where I found engage so powerful.
Better yet, he tells you how to set up your company in a way that allows you to keep pace with new technology and a changing marketplace so you're not having to constantly re-invent yourself.
If you really want to remain relevant and prosperous in today's marketplace, you have to 1) embrace social media, 2) build community and 3) use 'Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web' as your guide. If you don't, you're risking your own survival.
Engage is the whole point of the book- as a business or just as an individual if you are not engaging with your important people in the way Brian lays out here be prepared to have surprises and shocks to your business ecosystem and not in a good way.
If you are in a leadership position or what to be; this is a must read to prepare yourself and your company for this exciting new world. Also once you read it keep reading Brian's Blog and follow those that he mentions in this book and you will never be left behind. No matter where you are in the learning curve a newbie, or engaged for years there is something for everyone in this book.
Get it, read it, go to market. Thanks, as ever, to Brian for the super smart thinking.
2017: The Year of Golang
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