When I bought this book there wasn't too many reviews and so I relied a little on the title to sway me 'How to Run an Online Business that pays and pays'. That was what I was after and so I was hooked.
Initially I was a little disappointed, not much, but a little hence the 4 stars. I say this only because I felt the book largely centres around blogging your passion, your expertise or what interests you. Many of the tools, techniques and advice that Joel Comm discusses tie back to making money from blogging. Sure you can make money from your online business via blogging, but I just felt it was a little too one dimensional, as Joel Comm didn't look too much past this (blogging). Some online businesses are not just about blogging! Having said that Joel does discuss affiliate marketing and ways to make money from your site via membership and coaching programs but again its geared around your knowledge and doesn't touch on other online business strategies for those who may be trying to make money online via other initiatives i.e. selling products.
That said this book is easy to read and isn't overly complicated. Joel Comm delivers by providing a number of models on how to make money, most of which are geared around Google AdSense. He does though delve into AdSense discussing the importance of ad layout and formatting.
At times I found I couldn't put this book down and was getting carried away with how I, someone who has never considered blogging, could maybe make a living from it. Joel Comm inspires you and makes you believe you can. I've never heard him talk, but he writes passionately, which I believe gives what he says credibility. If he believes it then I will too. Importantly he is a realist, advising making money from an online business takes time, effort in building networks and then more time. It doesn't happen overnight.
If you blog and want to make money from it, then I'm sure this book will help as many of the tips, tools and techniques suggested are clear and easy to understand. If you run an online business selling a product then I believe there are better books on internet marketing, searching engine marketing etc.
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