The authors tackle a mighty big subject here. But I didn't know how big until I saw at the size of this book. And the thing is, most of the chapter subjects - social networking, blogging, vlogging, microblogging, Search, Gaming, etc - could easily merit several entire books unto themselves.
The authors rely heavily on what are probably recorded statements from industry leaders in the various fields, and verbal transcripts tend to ramble on a bit when committed to paper. The transcripts could have used some heavy editing, which was probably impossible due to bruised corporate egos.
I wouldn't call this book a "bible", mainly because the subject is much too large for any one book to cover in-depth. But this book is the best attempt yet to cover the scope of the rapidly growing and evolving social media phenomenon. And as someone in the search marketing field, the book really opened my eyes to exactly how big the Social Media field really is, and for that, I give the book 5 stars.
2017: The Year of Golang
5 months ago